Orbit is a custom-built platform developed internally at Asymmetric to automate Account-Based Marketing (ABM) at scale. It handles the full ABM lifecycle — from target identification and contact research through personalized email generation, campaign execution, and CRM sync — with minimal manual intervention.
Traditional ABM is labor-intensive: each target account requires individual research, personalized messaging, and careful sequencing. Orbit was built to collapse that effort through automation, enabling high-volume outreach that still feels tailored to each recipient. As of early 2026, Asymmetric is running multiple client campaigns on the platform and is beginning to use it for its own internal lead generation.
"This ABM thing's crazy powerful… I'll start that at four or five o'clock in the afternoon, and it'll run all night. I'll come in the next morning, there'll be 200 accounts with six emails for each of the accounts, with eight or ten contacts." — Mark Hope
Users define the parameters of a campaign:
An AI layer categorizes verticals into tiers based on criteria like marketing intensity and B2B/B2C classification, helping prioritize outreach effort.
Once targets are defined, the ABM Factory (an agent swarm orchestrated by a managing agent) takes over:
The factory runs as a swarm of 20–30 parallel agents managed by an orchestrator, allowing hundreds of accounts to be processed overnight.
For each contact, the ABM Factory generates six unique emails tailored to:
These are not templated blasts — each email is written to read as if composed specifically for that person and company.
Campaigns run through AWS SES (Simple Email Service), keeping email delivery on Asymmetric's own infrastructure rather than a third-party platform. The Orbit dashboard tracks:
Playbooks define the sequence logic — a named series of steps (e.g., "HVAC ABM 35-Day Sequence") with rules like "if a contact opens three times, trigger a call task."
Orbit pushes contacts and all engagement activity into the client's CRM:
auto.asymmetric platform via N8N) poll SES tracking data every minute and update CRM records in real timeOrbit can be offered to clients as a subscription service (~$400/month per client cited as an example), with Asymmetric retaining admin access to manage and troubleshoot campaigns. This creates a recurring revenue stream alongside the managed-service component.
| Client | Status | Notes |
|---|---|---|
| Aviary | Active | Contacts loaded, emails running, dashboard live |
| Bluepoint (Reverse ATM) | Configured | Markets and verticals selected, contacts loaded, not yet sending |
| Asymmetric (internal) | In progress | HVAC vertical built out; planned expansion to auto dealerships and other verticals |