Four social posts were reviewed and approved during the [1] monthly marketing meeting on 2026-01-29. All posts are ready to schedule pending minor copy and image updates.
Priority: Schedule first — immediately relevant due to pipe-bursting incidents in the Madison area.
Copy (draft):
Melting snow, ice dams, and winter condensation can lead to hidden mold growth. Watch for smells or stains. Any questions, we're here to help.
Requested additions: Include a line referencing pipe bursting specifically (e.g., "Burst pipes can also introduce moisture behind walls").
Status: Approved. Copy update and image purchase pending before scheduling.
Theme: Mold risk from winter ice dam water intrusion.
Copy (draft):
Ice dams don't just damage your roof — they can force water into walls and attics, creating perfect conditions for mold growth. We've had build-up this winter. It's worth getting an inspection before a small problem becomes a big one.
Status: Approved. High-quality stock image to be purchased before publishing.
Theme: Milestone/credibility post announcing Gina Richardson's re-election as Secretary of the NARI board.
Copy (draft):
Congratulations — we're proud to announce that [Gina] has been re-elected [to the NARI board as Secretary].
Notes: Gina confirmed she holds the Secretary title; this should be reflected in the final copy. Image of Gina is included — confirmed to use the non-inverted version.
Status: Approved.
Theme: General lead-generation post for the new year.
Copy (draft):
Start 2026 with peace of mind. Asbestos and mold will help you breathe easy this year.
Notes: Still seasonally appropriate for early February. Subheader caption to be removed from design. Final image selection: the on-brand version (not the open-field variant). High-quality stock image to be purchased.
Status: Approved.