Asymmetric LinkedIn Ads Campaign

Overview

LinkedIn ad campaigns for ^[1] were fully built and ready to activate as of the 2026-04-01 marketing sync. Launch is blocked on the design team delivering the required ad graphics.

Campaign Status

The campaigns are targeting Asymmetric's two primary industry segments: environmental and food & beverage. These mirror the segmentation used for the parallel ^[2] being built in HubSpot.

Blocker: Ad Graphics

The design team is the critical path item. As of 2026-04-01, graphics had not yet been delivered. The following prioritization was agreed in the meeting:

• Priority 1 — LinkedIn Ad graphics (due EOD Thursday): Assigned to the core design team (Michal / Polish team)
• Priority 3 — Social media graphics (due EOW): Reassigned to Roy to free the core team for this work

"The LinkedIn ads are built and ready as soon as we get the graphics for those as well too. We can turn those on."
— Karly Oykhman, 2026-04-01

Design Workload Context

The design team was overloaded with Asymmetric deliverables across multiple workstreams (website, guides, social graphics, LinkedIn ads). To unblock the LinkedIn launch, ^[3], freeing the core team to focus on ad graphics as the highest-priority output.

The Polish design team is out Friday–Monday (Easter), making the EOD Thursday deadline firm for this sprint.

Related Campaigns

• ^[4] — also blocked on design (gated guides); shares the same industry segmentation
• ^[5] — on track for EOW launch; being built by Gilbert; not design-dependent

Action Items

Notes

• Once graphics are delivered, campaigns can be activated immediately — no other dependencies remain
• LinkedIn and email campaigns share the same segment strategy; coordinating launch timing may be worth considering for message consistency