Meta ad campaigns built for [1] by Sebastian Gant (Asymmetric) and reviewed during the [2]. Campaigns were structured, drafted, and published in paused state pending client approval before going live.
The ad account in use is the new account (ID ending in 657), housed within the Asymmetric Marketing business portfolio. The older account visible under Tim's "Other Assets" is a legacy account from a previous campaign run several years ago and should not be used.
The campaign is organized into three ad sets, each targeting a distinct service intent:
| Ad Set | Focus |
|---|---|
| Maintenance | Ongoing garden/lawn maintenance services |
| Garden Design | Design-focused prospects |
| Landscaping | Broader landscaping project inquiries |
Each ad set contains two ads, using a mix of:
- Still images — single-image format
- Carousels — multi-image format showcasing Avant Gardening's photo library
Creative assets were drawn from Avant Gardening's existing photo library, which Sebastian noted produced visually strong results.
Getting Tim (client) into the correct ad account required a specific workaround:
This "remove and re-add partner" trick resolved the access issue. The key detail was including the Facebook Page in the partner invitation, which appeared to properly link the account to Tim's profile. See [3] for the generalized pattern.
As of 2025-12-15:
Once feedback is received, Karly and Sebastian will make any requested changes and activate/schedule the campaigns.