During the November 2025 monthly marketing sync, the BluePoint ATM team flagged that LinkedIn ad spend had grown significantly beyond the agreed target. A miscommunication about a $25 figure — whether it referred to a daily ad budget or a one-time API cost — compounded the concern and was left unresolved pending a dedicated strategy call.
This article captures the budget discrepancy, the source of the confusion, and the agreed next steps.
| Metric | Value |
|---|---|
| Current monthly LinkedIn spend | ~$2,500/mo |
| Target monthly LinkedIn budget | <$1,500/mo |
| Overage | ~$1,000+/mo |
Wade Zirkle noted that the account was running at roughly $100+ every two to three days, which annualizes well above the intended ceiling. The campaign has only been running approximately one month at the time of this review.
A $25 figure appeared in pre-meeting notes prepared by Avokerie (account coordinator), which Wade initially interpreted as a proposed $25/day ad budget. This was incorrect.
Clarification: The $25 refers to the estimated API cost required to test LinkedIn's native lead generation forms — not a daily or ongoing ad budget. This is a one-time testing fee to evaluate whether LinkedIn's in-platform lead gen forms outperform the current landing page conversion flow.
Melissa noted she would confirm the exact $25 API pricing with Avokerie and follow up with Wade and Mike.