LinkedIn advertising for BluepointATM was reactivated during the October 2025 campaign planning call. A budget of $1,500/month was allocated to LinkedIn Ads, with the remaining ad spend ($3,500) directed to Google Ads. The LinkedIn campaigns were submitted for approval at the time of the call and expected to be live within a few days.
See also: [1] | [2]
| Channel | Monthly Budget |
|---|---|
| Google Ads | $3,500 |
| LinkedIn Ads | $1,500 |
| Total | $5,000 |
The budget was reshuffled from a prior configuration. The LinkedIn campaigns were updated with the new budget and submitted for LinkedIn's approval process, which typically takes a few days.
In addition to paid ads, BluePoint ATM gained access to LinkedIn Sales Navigator during this period:
Sales Navigator is intended to support targeted prospecting aligned with campaign segments (e.g., stadiums/arenas, water parks), complementing the paid ad efforts.
LinkedIn Ads are positioned as one component of a multi-channel outreach strategy for BluePoint ATM's reverse ATM product. The broader channel mix includes:
The target segments driving campaign creative and audience targeting are:
1. Stadiums & Arenas (near-term focus — early adopters of reverse ATM technology)
2. Water Parks & Amusement Parks (next wave — budget season timing)
| Name | Role | Notes |
|---|---|---|
| Melissa Cusumano | Asymmetric (account lead) | Managed LinkedIn Ads setup and budget update |
| Mark Hope | Asymmetric (strategy) | Overall campaign direction |
| Wade Zirkle | BluePoint ATM | Client stakeholder; will receive ad spend invoices |
| Mike Stebbins | BluePoint ATM | Sales lead; Sales Navigator seat holder |