In the January 2026 monthly call, Citrus America and Asymmetric agreed to resume regular social media posting after a period of inactivity. The decision established a weekly cadence across LinkedIn, Instagram, and Facebook, with a monthly batch-approval workflow to reduce friction and keep the program sustainable.
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Social media posting will resume immediately, with the following parameters locked in:
Posts will primarily repurpose existing assets rather than require net-new content creation:
This approach keeps the content pipeline manageable while maintaining consistent brand presence.
| Step | Owner | Notes |
|---|---|---|
| Draft monthly social calendar | Melissa Cusumano (Asymmetric) | Batch all posts for the month |
| Review & approve calendar | Miriam Framson (CAI) | Single monthly touchpoint |
| Schedule and publish | Melissa Cusumano (Asymmetric) | Per approved calendar |
The batch-approval model was explicitly chosen to reduce the back-and-forth of post-by-post approvals, which had been a friction point previously.
Social posting had lapsed prior to this call. The resumption was framed as a low-lift way to maintain visibility between larger campaigns (e.g., NGA 2026, newsletter). Repurposing existing content — particularly blogs already being produced for SEO — means the marginal effort per post is low.
The decision also aligns with the broader 2026 content strategy: blogs establish the SEO foundation, and social posts amplify that content to the target audience (VP/Director of Fresh, VP/Director of Produce & Floral, Director of Store Development).