wiki/knowledge/paid-social/mylene-social-media-clients-coverage.md · 530 words · 2026-01-05

Social Media Client Coverage & Reallocation

Overview

Following the termination of Mylene (social media specialist) in January 2026 as part of a cost-reduction response to a cash-flow crisis, the team needed to document which clients were receiving social media services and establish a reallocation plan. This article captures that client list and the coverage approach going forward.

See [1] for full context on the terminations and financial situation.


Clients Receiving Social Media Services

At the time of Mylene's departure, the following clients were receiving social media or related content services:

Client Service Notes
Doodla Social media management
Adava Care (Adabacare) Google Business Profile posts
Skaalen (Skullin) Social media management
Advanced Health & Safety Social media management
Bluepoint ATM Social media management
Citrus America Blog content only (no full social)
Exterior Renovation Social media management

Note: Client names in the source transcript are phonetically rendered. Spellings above are best-effort matches to known client names. Verify against the client roster before actioning.


Reallocation Plan

Immediate Steps

  1. Melissa to document Mylene's full task list per client and share with Mark.
  2. Work to be distributed across the remaining team:
    - Raphael — absorb a portion of social media tasks
    - Gavin — absorb a portion of social media tasks
    - Design team — assist with content creation where possible (note: English is a second language for some designers; suitability should be assessed per task)

Contingency

If the remaining team cannot absorb the workload, Mylene may be re-engaged on a project-by-project or per-client basis — without a guaranteed monthly retainer. This was discussed as a fallback, not a default.

SEO Coverage (Yeshwant)

Separately, Yeshwant's SEO role was also eliminated. His departure is considered lower-risk in the short term because major SEO fixes across existing client sites were already complete. New-site SEO work will be handled ad hoc as it arises, with the option to re-engage Yeshwant on a paid-per-project basis for new website launches.


Risks & Considerations


Action Items


Sources

  1. 2026 01 05 Staff Terminations Operational Continuity
  2. Yeshwant Seo Coverage Reallocation
  3. X Ray App