Meta (Facebook/Instagram) campaigns for [1] were built out and launched as part of a broader multi-channel PPC push alongside [2] and [3]. Campaigns are live and delivering, with budget weighted toward residential services.
Landing page traffic from Meta flows to the same residential and commercial landing pages used by other PPC channels, with leads populating into [4] as opportunities.
Three distinct creative angles were developed and are running simultaneously:
| Creative Type | Focus | Notes |
|---|---|---|
| Compliance-focused | Fire-rated doors, industrial authority | Targets commercial buyers with regulatory/safety messaging |
| Warehouse-focused | Industrial/commercial environments | Visual emphasis on large-format commercial installations |
| Testimonial-based | Social proof | Used specifically for remarketing to warm audiences |
This three-angle approach allows testing of rational (compliance, product) vs. social-proof messaging, and segments prospecting from retargeting at the creative level.
Conversions from Meta campaigns flow into [4] as opportunities. As of the meeting date, 19 new leads were present in the system across all PPC channels. The client team (Jeff and John) was reminded to update lead statuses regularly to maintain accurate pipeline tracking as volume increases.