PaperTube's LinkedIn ad campaign went live the day before this review meeting (March 2026). The campaign targets food & beverage, wellness, and supplement verticals via industry-specific landing pages hosted on the .pro domain. At the time of review, the campaign had been running for roughly 36 hours and was still in the algorithm learning phase.
Related client: [1]
Campaign context: [2]
| Metric | Value |
|---|---|
| Impressions | ~4,000 |
| Clicks | 18 |
| Cost per result | Higher than target (expected to normalize) |
| Top-performing segments | Food & Beverage, Wellness |
Early click-through rate was below target, but Asymmetric noted this is typical during the learning phase and not actionable until more data accumulates.
The "Get a Custom Quote" CTA button on the LinkedIn ad landing pages was scrolling to the top of the page instead of jumping down to the Gravity Forms contact form. This was confirmed live during the meeting.
Parag reported that clicking through one of the live ads brought him to an old Shopify-era Salesforce form rather than the current Gravity Forms page. Karly assessed this as likely a browser caching issue, but committed to re-verifying all ad destination URLs.
The first confirmed LinkedIn lead — John Ziebarth — was created in Salesforce the day of launch and correctly assigned via the sales team's round-robin routing.
Two signals distinguish LinkedIn ad leads from other inbound sources:
.pro domain (the domain Asymmetric uses for all PaperTube campaign pages).LI suffix — e.g., food-and-beverage-LI.Parag confirmed this identification method is sufficient; no additional Salesforce field changes were needed at this time.
LinkedIn ad leads are treated similarly to Google/paid search leads — they feed directly into the rep round-robin rather than being routed to Parag for personal follow-up. This is intentional: the ABM campaign handles high-priority named accounts, while LinkedIn ads serve a broader inbound acquisition role.
"LinkedIn's kind of this channel that is not dissimilar to Google, right? And that feeds our round robin." — Parag
As additional email campaigns launch (e.g., the industry-specific ABM sequence for secondary contacts), UTM parameters will be updated to distinguish email-sourced traffic from LinkedIn ad traffic on the same .pro landing pages.