wiki/knowledge/paid-social/papertube-linkedin-ads-rebuild.md · 631 words · 2026-02-26

Paper Tube Co — LinkedIn Ads Rebuild (WordPress/Gravity Forms)

Overview

LinkedIn ads for Paper Tube Co were paused due to a technical conflict between Salesforce forms and the Shopify platform. The resolution is a full landing page migration to WordPress using Gravity Forms, which integrates cleanly with Salesforce. New video creative is being produced in parallel so the full campaign can relaunch as a single coordinated push.

This situation is a useful reference case for the broader principle: Shopify is a poor host for lead-gen landing pages that need CRM form integrations. WordPress + Gravity Forms is Asymmetric's standard stack for this use case.

Problem

The LinkedIn ads were live but had to be paused because the Salesforce-integrated forms were being blocked by Shopify. The conflict prevented lead capture from functioning correctly, making the ads non-viable until the underlying infrastructure was fixed.

"We did turn those on and then turn those off... for some reason it was blocking the forms that we had done, the Salesforce forms."
— Karly Oykhman, 2026-02-26

Solution: WordPress Landing Page Environment

Stack

Layer	Tool
CMS / Hosting	WordPress (new environment)
Forms	Gravity Forms
CRM Integration	Salesforce (via Gravity Forms connector)
Ad Platform	LinkedIn Ads

Why This Stack

Gravity Forms is Asymmetric's standard form solution and has a reliable Salesforce integration
WordPress gives full control over page structure and tracking without Shopify's platform constraints
Decoupling the landing pages from the client's e-commerce platform (Shopify) eliminates the category of conflict that caused the original pause

Scope

Landing pages: New pages being built from scratch in a new WordPress environment
Ad creative: Three new video ads in production (one per active LinkedIn campaign); two additional videos planned for future campaigns
Review process: Assets (videos + landing pages) to be sent to Parag (Paper Tube) for approval before relaunch

Timeline (as of 2026-02-26)

Milestone	Target
Landing pages complete	Within a few days of call (by ~2026-02-28)
Video creative complete	Friday 2026-02-28 or Monday 2026-03-02
Assets sent to Parag for review	Friday 2026-02-28 or Monday 2026-03-02
LinkedIn ads relaunched	After Parag approval

Action Items

[ ] Build WordPress landing pages with Gravity Forms + Salesforce integration (@Karly Oykhman)
[ ] Send 3 ad videos to Parag for review (@Karly Oykhman)
[ ] Send landing page previews to Parag for review (@Karly Oykhman)
[ ] Relaunch LinkedIn ads once pages and creative are approved (@Karly Oykhman)

Video Creative Notes

Designers are producing videos using source files provided by Ricardo (Paper Tube's internal contact)
Parag mentioned Ricardo is also experimenting with AI-generated video — if that produces usable assets, they should be shared with Asymmetric for potential inclusion
Paper Tube's sales team is already using ChatGPT to generate AI product renderings (paper tube mockups on client packaging) with strong prospect reaction — this creative approach may be worth incorporating into ad creative in future iterations

Generalizable Lesson

Shopify + third-party CRM forms = friction. When a client's primary web presence is on Shopify and the campaign requires form-based lead capture feeding into a CRM (Salesforce, HubSpot, etc.), plan from the start to host landing pages on a separate WordPress instance. The Shopify platform's handling of external scripts and form embeds creates unpredictable conflicts that are difficult to debug and slow to resolve.

Standard recommendation: WordPress + Gravity Forms for any LinkedIn or paid social campaign requiring Salesforce lead capture.

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