As part of Quarra Stone's 2026 digital expansion, a Facebook (Meta) business page is being launched after a prolonged Meta account approval process. The page creation was unblocked in December 2025 when Lauren Pomaranski received approval for the personal Meta account required to administer the business page. This initiative is a lower-priority channel relative to LinkedIn and Instagram but is being stood up to ensure Quarra Stone has a presence across major platforms.
The Facebook launch had been on the roadmap for approximately a year prior to this call. The primary blocker was Meta's account verification process — Lauren had to submit a video selfie to confirm identity, and approval took several weeks. Once approved, the path was clear to create the Quarra Stone business page.
The audience for Facebook skews older than Instagram or LinkedIn, which was acknowledged in the call ("amongst the senior citizens"). Despite this, the channel is worth establishing for completeness and future optionality, including potential Meta ad campaigns.
Lauren will create the Quarra Stone Facebook business page now that Meta account approval is complete. No specific timeline was set beyond "I'll work on that."
No dedicated Facebook content strategy was defined in this call. The expectation is that content will mirror or repurpose what is already being produced for Instagram and LinkedIn — primarily project photography, process content, and case studies.
Meta ads were discussed briefly but deprioritized for now. The consensus was that LinkedIn advertising offers better ROI for Quarra Stone's B2B audience, particularly for the [1] targeting architecture and design firms. Meta ads remain an option to revisit in the future.
"I don't think that's the right, just bang for buck-wise, but something that, you know, we can keep in mind for the future if we wanted to do that." — Karly Oykhman
LinkedIn ads were flagged as a stronger near-term play, with the ability to target specific companies and job titles relevant to Quarra Stone's target account list.