In April 2026, Asymmetric planned a social media boost campaign to promote Skaalen's job fair on April 22. Rather than running a single extended boost (as was done for the prior cook-specific post), the team adopted a rotating weekly boost strategy to maximize reach and prevent ad fatigue.
This campaign replaced the standalone cook boost and folded the cook position into a broader multi-role job fair post.
| Parameter | Value |
|---|---|
| Event | Skaalen Job Fair |
| Event Date | April 22, 2026 |
| Boost Weeks | Week of April 6, Week of April 13 |
| Budget | $50/week |
| Platform | Social media (Meta) |
| Link Destination | Skaalen careers page (main website) |
| Content Owner | Melissa Cusumano (Asymmetric) |
The job fair post listed all current openings, including:
A separate nutritional services position was intentionally excluded from the post, as Skaalen wanted a more formal interview process for that role.
The team discussed two options — one long continuous boost vs. separate weekly boosts — and chose the rotating approach for a specific reason:
"If you boost it too long, sometimes the frequency goes up. So the same people start seeing it multiple times. And you can have what's called ad fatigue where people kind of see it before they ignore it. I think three separate boosts, three separate pieces of content would be good." — Sebastian Gant
Because the event was approximately two and a half weeks out at the time of planning, only two boost weeks were scheduled (April 6 and April 13), with fresh content each week to reach slightly different audience segments.
Melissa raised whether to link directly to the ADP job listings page (one fewer click to actual postings) or to the Skaalen careers page on the main website. Maggie confirmed the preference for the main careers page, where visitors can browse all openings and click through to ADP from there.
The campaign replaced a standalone cook boost that had run previously. That boost performed efficiently:
However, the team could not track whether site visitors ultimately submitted applications, as that final conversion step isn't visible in the boost analytics. Dawn was tasked with following up with Sam (HR) to get application data.
| Owner | Action |
|---|---|
| Melissa Cusumano | Create new job fair social post content and launch first boost (week of April 6) |
| Melissa Cusumano | Launch second boost with updated graphics (week of April 13) |
| Dawn Zaemisch | Follow up with Sam to get application data from the prior cook boost |