Trachte Spring Seminar Geofencing Campaign

Overview

Trachte runs regional spring seminars across multiple hotel locations each year. The strategy is to promote seminar registrations via Meta (Facebook/Instagram) ads using geofencing — targeting audiences near each confirmed hotel location with location-specific creative. This approach was discussed in the ^[1] January 2026 PPC/SEO sync and is planned to launch once hotel locations are finalized.

As of the January 26, 2026 meeting, this campaign was blocked pending confirmation of hotel venues and creation of location-specific graphics.

Campaign Strategy

Targeting Approach

• Geofencing: Build separate Meta ad sets targeting audiences near each confirmed seminar hotel location.
• Audience intent: Reach local self-storage operators and prospects who may be unfamiliar with Trachte but are geographically proximate to an event.
• Goal: Drive seminar registrations and awareness of Trachte's presence in each market.

Creative Approach

• Create location-specific graphics for each seminar city — e.g., "Hey Seattle, we're on our way" — rather than a single generic ad.
• Graphics should include event details (date, location, registration CTA).
• Where available, prior Instagram post graphics from the same locations can be repurposed within Meta (they already exist in the Meta asset library from previous years).
• New graphics should be created by Jessica once hotel locations are confirmed.

Precedent

In a prior year, location-specific graphics had already been created as Instagram posts and were reused for Meta ad campaigns. This workflow — design once, deploy across placements — is the preferred model going forward.

Current Status

As of 2026-01-26, Miranda was actively calling hotels to confirm venues and expected to have most locations locked down by end of that week.

Action Items (from 2026-01-26 meeting)

• [ ] Miranda Strong — Finalize hotel locations for all spring seminar cities and update the Trachte website event calendar.
• [ ] Jessica Rudnicki — Email Sebastian seminar locations and dates; create location-specific graphics once venues are confirmed.
• [ ] Sebastian Gant — Build geofenced Meta ad campaigns per location once graphics and details are received.

Dependencies & Blockers

1. Hotel venue confirmation — Geofencing coordinates and ad copy cannot be finalized until specific hotel addresses are known.
2. Location-specific graphics — Meta campaigns require dedicated creative per city; generic graphics are not the preferred approach for this campaign type.
3. Website seminar pages — Landing pages or seminar detail pages should be live before ads launch so there is a destination for clicks.

Related

• ^[2]
• ^[3] — parallel event campaign with similar blocker pattern (landing pages + booth numbers needed before launch)
• ^[4] — concurrent creative initiative; location graphics may share brand direction from the anniversary campaign