The warm-up video is a pre-call sales asset designed to bridge the gap between PEMA.io's initial LinkedIn outreach and Asymmetric's first discovery call with a prospect. Its purpose is to set expectations, introduce Asymmetric's approach, and ensure prospects arrive at the first call with enough context to have a productive conversation — reducing awkwardness, filtering out low-intent leads, and improving the overall lead-to-booking conversion rate.
This asset was identified as a priority during the [1] engagement review in November 2025, where early call quality issues surfaced a gap between prospect interest at the outreach stage and readiness on the actual call.
By the time a prospect books a call, they have typically:
- Seen the outreach message from a PEMA.io BDR
- Reviewed the BDR's LinkedIn profile (optimized with Asymmetric's information)
- Expressed interest by accepting the connection and agreeing to a meeting
However, prospects often arrive on the first call without a clear sense of what Asymmetric does or what to expect — leading to an awkward opening dynamic where the prospect expects a pitch and Mark Hope (Asymmetric) is trying to run discovery. The warm-up video addresses this by delivering a lightweight orientation before the call occurs.
This asset also supports the shift to a [2], where Call 1 is reserved entirely for understanding the prospect's challenges and Call 2 is used to present a tailored proposal.
| Field | Detail |
|---|---|
| Format | Video (produced from recorded narration + slides) |
| Presenter | Mark Hope, Asymmetric |
| Production | PEMA.io creative team (Melissa Cusumano coordinating) |
| Status | Raw materials recorded; pending creative production |
| Delivery point | Sent to prospect between outreach acceptance and first call |
The video is built from two source components provided by Mark Hope:
1. Screen/slide recording — visual walkthrough of key talking points
2. Narration recording — Mark speaking to camera or over slides
PEMA.io's creative team is responsible for combining these into a polished final asset.
The video is expected to cover:
- Who Asymmetric is and what they do
- Why the BDR reached out to this specific prospect
- What to expect on the first call (discovery focus, not a sales pitch)
- A brief signal of credibility (relevant verticals, results)