BluePoint ATM attended the Integra Connect 25 conference as a sponsor during the first week of October 2025. The timing coincided with Mike Stebbins' first week on the job as head of sales development for cashless. Despite the compressed onboarding timeline, the conference exceeded expectations and produced solid leads and new connections.
Integra is a performance enhancement company operating under the Sodexo umbrella — the largest GPO in the world. Integra serves as the North American supplier-buyer interface for Sodexo clients across multiple verticals, including food and beverage, hospitality, and facilities management.
BluePoint held 8 total meetings:
- 4 requested by BluePoint with target prospects
- 4 requested by Integra clients who wanted to meet with BluePoint
- A couple of the inbound-requested meetings were accidental matches but still yielded potential future business
The [1] team used customized one-pagers prepared by the Asymmetric team, featuring prospect-specific logos. These were well-received and perceived as professional and personalized.
Mike used an upfront contract framework (coordinated with Chuck from SalesGrowthMD) at the start of each meeting to set the agenda and establish clear follow-up tasks — an approach that worked well in the structured format.
A key differentiator of the Integra Connect format is that Sodexo/Integra manages post-conference accountability, not just the sponsor. Scribe notes were distributed with action items, and Integra actively follows up to verify that sponsors are getting a return on their investment. This reduces the burden on BluePoint's team to chase prospects unilaterally and adds institutional weight to follow-up outreach.
Mike handled personal follow-ups directly with the contacts he met. The team discussed whether a broader email sequence to the full contact list would be appropriate, but determined the more personal, individual outreach was the right approach given the intimate meeting format.