BluePoint ATM uses a cash cost analysis spreadsheet to help prospects understand the financial case for a reverse ATM. The spreadsheet has low completion rates — prospects don't fill it out when sent to them directly. The solution is a client-facing, interactive ROI calculator built as a web tool, modeled on a similar calculator built by Asymmetric for [1].
The calculator serves two purposes: lead qualification (prospects who won't engage with a cost-benefit tool are unlikely to close) and sales acceleration (a live calculation during a discovery call can move a prospect to a decision on the spot).
Build a web-based ROI calculator with the following characteristics:
A dropdown selector for business type (e.g., convenience store, grocery store, liquor store, movie theater, stadium/arena) will auto-fill industry-standard cost benchmarks sourced from third-party reports (e.g., Loomis cash handling cost data). Prospects can override any pre-filled value with their actual numbers.
This addresses the core friction point: prospects don't know their own industry benchmarks, so a blank form feels overwhelming. Starting from a realistic baseline makes the tool immediately usable.
The calculator generates a branded PDF report that can include the prospect's logo. This makes the output feel custom-designed for the recipient and is suitable for leaving behind after a pitch or sending as a follow-up.
| Mode | Who Operates It | How It's Used |
|---|---|---|
| Self-serve (web) | Prospect | Linked from website or email; prospect fills out their own numbers and sees instant results |
| Sales-assisted | BluePoint rep on a call | Rep walks through questions live, inputs answers, shows results in real time |
| Proposal output | BluePoint rep | Rep runs calculator, exports branded PDF, attaches to proposal |
The Aviary AI calculator (built by Asymmetric) demonstrates the pattern:
- Multi-step question flow (company size → industry → operational metrics)
- Instant calculated output (savings, ROI %, payback period)
- PDF export with prospect logo upload
- Multiple calculator variants for different value propositions (revenue increase, cost reduction, efficiency gains)
BluePoint's version would follow the same architecture, customized for reverse ATM economics.
BluePoint needs to supply:
1. The existing cash cost analysis spreadsheet (formulas and line items)
2. Industry-standard cost benchmarks per business type (sourced from Loomis reports or equivalent)
3. Confirmation of which inputs are required vs. optional
4. Logo upload requirements for PDF output
The challenge noted in the meeting: industry-standard costs (e.g., armored car pickup rates) vary widely by region and vendor. BluePoint is actively gathering real-world data from business contacts to establish reasonable defaults.