Quarra Italia shares a Salesforce instance with Quarra USA (Quarra Stone). As the Quarra Italia website goes live, website inquiry forms need to route leads directly into Salesforce — differentiated from Quarra USA leads by a company/division field. The same integration is planned for the existing Quarra USA website, which currently routes inquiries to email only.
This pattern — CRM-connected contact forms with division-level routing — is a best practice applicable to any multi-brand or multi-division client sharing a single Salesforce org.
A new field (e.g., "Company" or "Division") will be added to the Salesforce Lead object. When a lead comes in from the Quarra Italia website, this field is set to Quarra Italia; leads from Quarra USA are set to Quarra USA (or equivalent). This enables:
"We'd create a field that said something like company or division. And then if Quarra Italia is selected, then we know to route... you can filter it or anything."
— Mark Hope, Asymmetric
Website contact form submissions will be automated to create new Lead records in Salesforce directly, bypassing email-only routing. During the initial launch period (1–2 months), form submissions will also BCC an Asymmetric address for monitoring.
The same automation will be applied to the Quarra USA website, which currently sends inquiries to sales@quarrastone.com without CRM capture. This was flagged as a gap during the meeting and added to the near-term roadmap.
"If you're getting an inquiry, it's a best practice for that inquiry to go right into the CRM as a lead."
— Mark Hope
| Item | Status | Owner |
|---|---|---|
| Add company/division field to Salesforce | Planned | Mark Hope |
| Quarra Italia contact form → Salesforce | Planned | Asymmetric (Melissa) |
| Quarra USA contact form → Salesforce | In backlog (~1 month) | Asymmetric (Karly) |
| Salesforce session with Fede to configure | To be scheduled | Mark Hope |
info@quarraitalia.com; BCC Asymmetric for first 1–2 months (@Melissa Cusumano)