As part of a broader SEO push for [1], Asymmetric developed a major blog content initiative to expand the site's organic footprint. The existing site was identified as relatively shallow in content depth, limiting its ability to rank competitively. The plan calls for approximately 44 new blog topics, organized by audience segment, to be published through mid-2026.
The initiative was discussed and approved during the [2].
The AHS website was described as "small" and "shallow" — lacking the content volume needed to rank well in organic search or surface in AI-generated answers. A high volume of topically relevant posts signals authority to search engines and increases the number of entry points for potential customers.
"We do want to do kind of a big blast here just to give ourselves more pages, more opportunities to rank, since we talked about this site being a little, I guess, smaller, shallow."
— Sebastian Gant, Dec 2025 meeting
Topics were developed across four primary audience segments:
| Segment | Example Topics |
|---|---|
| Homeowners | Asbestos in cosmetics, home renovation risks, vermiculite in older homes |
| Schools | Asbestos in school buildings, compliance requirements, abatement processes |
| Professionals | Training certifications, regulatory updates, abatement best practices |
| Commercial Properties | Building inspections, liability, remediation timelines |
Topics were also sourced from Gina Richardson's Google Alerts (e.g., asbestos found in cosmetics, school closures due to asbestos), which provide timely, search-relevant angles tied to real news events.
This blog expansion works in tandem with the [3] (10 pages targeting key Wisconsin municipalities). Together, they form a two-pronged SEO strategy:
Both content types are also expected to improve AHS's visibility in AI-generated search responses.