Advanced Health & Safety (AHS) serves a significant B2B audience — contractors who encounter asbestos or mold during their work and need a licensed remediation partner. The 2026 strategy includes building dedicated, keyword-optimized landing pages targeting specific contractor trades, supported by a blog content cluster that funnels traffic to those pages. This initiative is included in the existing Asymmetric contract at no additional cost.
The strategy was defined during the [1] and is a top priority for Bob Stigsell heading into 2026.
Contractors — plumbers, flooring installers, remodelers, demolition crews — regularly uncover asbestos and mold during their work. They need a trusted referral partner, but they may not know AHS exists or that AHS serves their trade specifically. A dedicated page:
"I almost think a good practice could be having a dedicated page that ranks for something like plumbing and asbestos. And then we write blogs about kind of things adjacent to it and point out to that page." — Sebastian Gant
Prioritized by AHS based on frequency of asbestos/mold exposure in their work:
| Trade | Primary Asbestos/Mold Exposure | Notes |
|---|---|---|
| Flooring contractors | Vinyl tile backing (high asbestos content), adhesives | Described as a "huge" opportunity; vinyl backing can be very high in asbestos |
| Plumbers | Pipe insulation, joint compounds | High priority; common encounter during renovations |
| Demolition contractors | Broad exposure across materials | Frequent need for pre-demo testing |
| Remodelers | General renovation disturbance | Broad category; high volume |
| Mold remediators (without asbestos license) | Fire/water damage jobs with co-occurring asbestos | Active example: house fire job requiring AHS sub-contract |
| Electricians | Old electrical panels, some light fixtures | Lower priority; narrower exposure profile |
"Painters for lead — although they probably have the same certifications that we do." — Gina Richardson (lower priority)
Create a dedicated page per trade (e.g., /contractors/plumbers, /contractors/flooring). Best if search volume justifies it per trade.
One consolidated /contractors or /professionals page with sections per trade type. Appropriate if per-trade search volume is thin.
Recommended approach: Research search volume first (see Action Items), then decide per trade. High-volume trades (flooring, plumbing, remodelers) likely warrant individual pages; lower-volume trades (electricians) can be sections within a hub.
Each dedicated page should be supported by 2–3 blog posts targeting adjacent queries (e.g., "what to do if you find asbestos during a bathroom remodel") that link back to the primary contractor page. This builds topical authority and improves ranking durability.
The contractor pages strategy is most effective when paired with offline outreach: