Sebastian completed an initial round of keyword research for [1] and proposed a revised site navigation structure. The work was walked through with Aaron (Aviary) during a client session. The next step is converting the research into a Miro board for visual presentation, adding a competitor comparison section, and sharing a snapshot with the client via the [2].
This work feeds into Aviary's broader content strategy and informs information architecture decisions for the site. PPC/paid work (tags and events access) is deprioritized relative to organic and other active deliverables.
| Area | Status |
|---|---|
| Keyword research | ✅ Completed |
| Proposed site navigation | ✅ Drafted, walked through with Aaron |
| Raw data export | ✅ Available |
| Miro board | 🔲 Not started — in progress |
| Competitor comparison section | 🔲 Not started — client requested |
| PPC tags/events access | ⏸ Deprioritized |
Convert the existing keyword research and navigation proposal into a Miro board for:
- Visual clarity and shareability
- Easier async review by the Aviary team
- A format suitable for posting as a progress artifact in the aviary-team Slack channel
The Miro board should include:
- Keyword clusters and priority tiers
- Proposed site navigation / information architecture
- Raw data summary or link
- Competitor comparison section (client-requested addition)
Aaron specifically asked for a competitor comparison. This should cover:
- Key competitors in the AI voice agent / outbound calling space
- Comparison dimensions (e.g., positioning, keyword overlap, content depth, navigation patterns)
- Gaps or opportunities Aviary can exploit
/resources or /tools section where this can live.aviary-team Slack channel once ready (@Sebastian Gant)