As of the [1] weekly sync on 2026-03-18, SEO efforts are showing strong early momentum — clicks have grown 10x since engagement began — but the program is entering a new phase where the priority shifts from technical health to keyword ranking and landing page conversion.
| Metric | Value | Change |
|---|---|---|
| SEO Health Score | 98 | — |
| Domain Rating | 18 | +11 |
| Weekly Clicks | 124 | Up from 13 (10x) |
| Google Ads Impressions (30d) | 4,700 | — |
| Google Ads CTR | 7.5% | Healthy |
High-impression queries are not yet driving clicks. Key examples from Search Console:
The gap between impressions and clicks points to weak title tags, meta descriptions, or SERP snippet quality for these terms. Landing page relevance and authority for these queries also needs to improve.
Both organic and paid channels are generating traffic but not leads. The funnel is:
Mark noted: "We've got to get the conversions figured out." Landing page optimization is the immediate priority for both SEO and Google Ads.
Google Ads account verification is stalled due to a name mismatch between the legal entity (Cambio Financial Health Inc.) and the DBA (AviaryAI). Deadline: April 12. Resolution requires an official document such as an IRS FEIN letter. See [2] for tracking.
The current Webflow site limits optimization options. Several fixes have required GTM code injection as a workaround. A WordPress rebuild has been proposed as a longer-term solution to remove this constraint. See [3] for context.
AviaryAI has 36+ existing newsletter articles on-site that are currently unoptimized. These represent low-effort, high-value SEO surface area.
Actions (owner: Karly):
- Add/update meta descriptions on all newsletter pages
- Add alt text to all images (partially completed as of this meeting)
- Map target keywords to each article
- Ensure internal linking is consistent
Rationale: Google is already crawling these pages. Getting them properly indexed for relevant keywords increases the total keyword footprint without requiring new content creation.
"We just want Google when they crawl your site to see those keywords and put them in the index." — Mark Hope
The highest-leverage near-term work. Both paid and organic traffic is arriving but not converting.
Actions:
- Prioritize the credit union PPC landing page (Figma copy in review with Justin)
- Implement conversion events and goals in Google Analytics / GTM (completed in analytics audit)
- Develop lead magnets (playbooks, etc.) to capture organic visitors
- Build out case studies archive page (developer timeline: early following week)
Dependency: Justin's copy review feedback to Sebastian by EOW 2026-03-21.
New blog posts targeting high-intent keywords are in development. Vertical-specific pages (credit union focus) will support both organic ranking and PPC quality scores.
Actions (owner: Sebastian):
- Finalize copy for vertical site pages and blogs pending Justin's feedback
- Confirm developer timeline for case studies archive
Video content on YouTube can contribute to keyword authority and backlinks. See [4] for the full plan.
SEO-relevant actions:
- Optimize YouTube video titles and descriptions with target keywords
- Add external links from video descriptions back to the AviaryAI site
- Upload all 12+ case study videos to YouTube to expand indexed content surface
A dormant MailChimp list (~66 contacts, email-only) exists from a previous newsletter program. Mark flagged this as a nurture opportunity: export the list, run hygiene, and begin email outreach. Justin agreed to export and share.
This is lower priority than landing page conversion work but represents a quick-win nurture channel.