Old World Domain Rating Improvement

Overview

Old World launched with a Domain Rating (DR) of 0, which significantly limits its organic search visibility. A DR boost service was approved by the client and needs to be initiated as a priority SEO task. This effort runs in parallel with the ^[1] Google Ads setup, which is also blocked until foundational marketing infrastructure is in place.

Current State

• Domain Rating: 0 (as of 2025-11-24 weekly sync)
• Status: DR service approved by client; not yet initiated
• Comparison: ^[2] has a DR of 33 and has already been enrolled in the same DR boost service, with measurable improvement (+8 points observed)

Why This Matters

A DR of 0 means Old World has virtually no backlink authority, which suppresses rankings across all organic search terms. For a new e-commerce brand, this is a foundational gap that limits the effectiveness of any content or on-page SEO work until it is addressed.

DR improvement is a prerequisite for meaningful SEO performance and complements the planned ^[3] needed to run Google Ads.

Action Items

• [ ] Karly to initiate the approved DR boost service for Old World immediately

Related Context

• The same DR service was previously applied to Doodla Farms with positive results, providing a proven playbook to follow
• Old World is a sub-brand of Doodla Farms; the two share some infrastructure (e.g., potentially the same Google Merchant Center account)
• Inventory and production planning for Old World is also underway — see ^[4] for full account status

References

• Source meeting: ^[5]