As part of a broader SEO push, a $200 investment has been approved to improve the domain rating (DR) for Reynolds. This initiative runs in parallel with a completed website and Google Ads audit, and is intended to build domain authority as a foundation for organic growth.
This project was discussed during the [1] between Sebastian and Mark, alongside a similar effort for [2].
Reynolds's website has been cleaned up technically, but organic visibility remains limited. With on-page and technical issues resolved, domain authority is the next bottleneck. A low DR limits the site's ability to compete for non-branded keywords regardless of content quality.
"I think with both of these guys, we should spend the 200 bucks to work on their domain rating." — Mark Hope
This mirrors the same approach being applied to [2], where the same audit-and-DR-improvement sequence is underway.
| Action | Owner | Status |
|---|---|---|
| Initiate $200 domain rating project | Mark Hope | Pending |
| Email Reynolds client re: recent optimizations | Sebastian Gant | Pending |