Shine SEO Monitoring in Ahrefs

Overview

Both Shine and A New Dawn are being added to Asymmetric's Ahrefs account as tracked projects. For Shine, this establishes a baseline of SEO health metrics before any significant content or PPC work is underway, allowing the team to measure impact over time.

What Ahrefs Tracks

Ahrefs is used as the primary SEO monitoring tool across client sites. For Shine, the setup covers:

• Site health score — crawl-based audit of technical SEO issues
• Organic traffic — estimated visitor volume from search
• Keyword rankings — which terms the site ranks for and at what positions
• Backlink profile — inbound links that contribute to domain authority

Setup Context

Shine was added to the Ahrefs dashboard portfolio alongside A New Dawn during the November 2025 engagement kickoff. Because Shine's site and PPC campaigns are in early stages, initial Ahrefs data will serve as a pre-launch baseline. As campaigns go live and content is added, the team will use Ahrefs to track SEO movement and identify opportunities.

"We're going to get your site set up here in Ahrefs, which is just an SEO tool that allows us to kind of monitor the health score of the site and then just kind of any changes with visitors, traffic, keywords."
— Sebastian Gant, 2025-11-07

For A New Dawn, Ahrefs monitoring will be more meaningful after the new site build is complete, since the current site is mid-revision.

Relationship to Other Work

SEO monitoring in Ahrefs is a passive, ongoing activity that runs alongside active work streams. For Shine, it complements:

• ^[1] — client overview and active projects
• ^[2] — paid search campaigns being built in parallel
• ^[3] — general Ahrefs monitoring practice across clients (if applicable)

Notes

• Both sites are tracked under Asymmetric's shared Ahrefs portfolio/dashboard
• No client-facing Ahrefs access was discussed; monitoring is internal
• Baseline data for Shine should be captured before campaigns go live to enable before/after comparison