wiki/knowledge/video-marketing/agility-recovery-sizzle-videos.md · 620 words · 2025-10-24
Agility Recovery — Sizzle Video Production Strategy
Overview
During the 2025-10-24 working session with Gus Donelson (Agility Recovery), two sizzle videos were scoped as part of the broader sales onboarding program. The primary production challenge is that Agility's team is geographically distributed across the U.S. with no single hub where all relevant roles are co-located. A virtual-first recording strategy was proposed to keep costs manageable.
See also: [1] | [2]
Planned Videos
1. Leadership Welcome
A short executive-facing video to open the onboarding experience.
- Purpose: Introduce new hires to the company culture and training program directly from leadership.
- Tone: Warm, welcoming, high-level — not instructional.
- Suggested content: Executives speak briefly to who Agility Recovery is, express excitement about the new hire, and set expectations for the training journey ahead.
- Likely participants: Executive leadership based in Dallas or Atlanta.
2. Day in the Life
A role-overview video showing how key functions interact around the member relationship.
- Purpose: Help new hires — regardless of their role — understand how all departments connect and support members.
- Roles to feature:
- Account Executive (AE)
- Customer Success Manager (CSM)
- Recovery Manager
- Tech Services
- Format: Brief talking-head segments per role, ideally with B-roll of each person doing their actual work (phone calls, screen work, etc.).
- Key message: Each role touches the member at a different point; understanding the full picture makes every individual more effective.
Production Challenge: Distributed Team
Agility's workforce is fully remote and spread across multiple locations with no centralized office:
| Location |
Notes |
| Dallas, TX |
CMO, VP of Sales, Sales Managers — all remote, no physical office |
| Atlanta, GA |
Best option for executive leadership on-camera |
| College Station, TX |
~2 hours from Houston; some staff present |
| Las Vegas, NV |
Physical office; some staff |
"There's no account executive anywhere near an office. We're all just all over the U.S. There's no centralization." — Gus Donelson
On-site production shoots across multiple locations are not practical or cost-justified.
Proposed Production Approach
Virtual Recordings (Primary)
- Record talking-head segments via Zoom or similar.
- Edited together with graphics, titles, and voiceover as needed.
- Suitable for most satellite team members (AEs, CSMs, etc.).
Self-Recorded B-Roll (Secondary)
- Ask participants to record themselves doing their actual work using an iPhone or similar device.
- Acknowledged as "raw in regard to quality" but sufficient for authenticity and context.
- Avoids the cost and logistics of sending a crew to each location.
Atlanta On-Site (Executive Video)
- Atlanta is the most viable location for in-person executive recording.
- Could bring nearby participants into a more polished office setting if needed.
Next Steps
| Owner |
Action |
| Gus Donelson |
Identify team leads for each role (AE, CSM, Recovery Mgr, Tech Services); assess willingness and ability to self-record B-roll |
| Gus Donelson |
Email team leads re: day-in-the-life participants and coordinate with Mark |
| Mark Hope / Asymmetric |
Develop production brief once participants are confirmed; advise on Zoom recording setup and B-roll guidance |
| All |
Revisit video scope and logistics at next Friday check-in |
Open Questions
- Is there a third video in scope (possibly a "graduation" video)? Gus mentioned it but couldn't recall the details during the meeting.
- Which specific executives will participate in the leadership welcome video?
- Can any participants be brought to an Atlanta or Dallas office for a more polished shoot environment?