Three video projects scoped during the [1] engagement to support new hire onboarding and SOAR program completion. Discussed in the [2] meeting with Gus Donelson.
Gus proposed three standalone videos to complement the Rise360 course curriculum. All three are intended to humanize leadership, reinforce company culture, and contextualize the member journey for new hires across all departments.
Scripts for the first two were drafted in Co-Pilot; the third (Day in the Life) was to be drafted by Gus and sent to Isalia.
Purpose: Pre-start sizzle sent to new hires before their first day. Designed to build excitement and put leadership faces to names.
Target length: 3.5–4 minutes
Structure:
- Voiceover intro: who Agility Recovery is and what they do
- On-camera segments: CEO, COO, CMO, VP of Sales
- Closing voiceover: what to expect in the onboarding program
B-roll suggestions (from Co-Pilot draft):
- Emergency response scenes
- Mobile recovery units in the field
- Tech solutions / equipment
- Team huddles and virtual meetings
Delivery context: Gus sends directly to new hires with a personal note introducing the SOAR training program.
Purpose: Congratulatory message delivered at the end of the SOAR onboarding program.
Target length: 3.5–4 minutes
Structure:
- Voiceover intro
- On-camera segments: CEO, COO, CMO, VP of Sales
- Sales manager segments (2 managers — the likely direct managers of program graduates)
- Closing voiceover
Notes: Applicable to both sales and non-sales graduates. Tone is celebratory and forward-looking ("we're excited to work with you").
Purpose: Illustrates the full member journey across departments. Intended for new hire onboarding regardless of role — helps every employee understand how their work connects to the broader member experience.
Target length: Longer than the other two (length TBD)
Department sequence:
1. Marketing — how awareness and demand generation works; no one calls without it
2. SDR (Sales Development Rep) — inbound/outbound response, two-minute callback target, meeting handoff
3. Sales — needs analysis, solution fit, closing, new member onboarding
4. Customer Success Manager (CSM) — ongoing member management post-sale
5. Recovery Manager — incident response and escalation
6. Operations — field deployment, on-site setup, direct member interaction
Design intent: Each department speaks briefly in their own voice. The viewer sees the full lifecycle of a member relationship, not just their own slice of it. Gus uses this format at every company he joins — previously produced a version at Goat Group following a sneaker purchase through warehouse fulfillment.