wiki/knowledge/video-marketing/ahs-sarah-smith-testimonial.md · 547 words · 2026-04-05
AHS Sarah Smith Testimonial Video Project
Overview
A customer testimonial video project for [1], a Madison-based asbestos and mold removal company. The project centers on Sarah Smith, a homeowner who left an extensive, multi-paragraph Google review praising the company's work. The goal is to convert that organic enthusiasm into a multi-channel video asset library.
Vendor under consideration: [2], a Madison-based videographer with experience in customer testimonial and storytelling content.
Project Scope
Subject & Setting
- Reviewer: Sarah Smith (private homeowner)
- Preferred shoot location: Sarah's home — specifically the areas where mold/asbestos remediation was performed
- Format: Sit-down interview + B-roll walkthrough of treated areas
Shoot Logistics
- Interview duration: ~15–20 minutes
- Setup time: ~30–45 minutes (lighting, framing, equipment)
- Crew: Dan operates as a one-man crew for local Madison shoots
Deliverables
| Asset |
Specs |
Usage |
| Main testimonial video |
2–4 minutes, 16:9 horizontal |
Website case study page, YouTube |
| Short ad clips |
15–30 seconds, vertical (9:16) |
Meta ads (Facebook/Instagram) |
| Short ad clips |
15–30 seconds, horizontal |
YouTube pre-roll |
| Social snippets |
Quote graphics, short clips |
Organic social posts |
| Raw footage |
Full unedited capture |
Internal use, social team repurposing |
Note: Dan is willing to hand over raw footage to Asymmetric's social/design team for independent repurposing in tools like Canva or Adobe Express.
Tiered Pricing Options
Dan will provide a formal quote with three tiers. Rough ballparks from the intro call:
- Shoot only (raw footage handoff)
- Half day: ~$700–800
- Full day: ~$1,500
- Shoot + editing — full-service post-production into final deliverables
- Full service — shoot, edit, and Dan conducts the interview
Sebastian's expectation: client will likely opt for the full-service tier given limited internal video capability.
Content Distribution Plan
- Meta ads — vertical clips for Facebook/Instagram placement
- YouTube pre-roll — horizontal cuts as skippable/non-skippable ads via Google Ads
- Website case study page — long-form video embedded alongside written case study about the job
- Organic social — quote graphics and short clips pulled from interview footage
Creative Direction Notes
Dan's recommended approach:
- Shoot in 16:9 for the primary asset; cut vertical derivatives from that
- Blend interview talking-head footage with B-roll of the actual remediated areas ("show and tell")
- Lead with emotional resonance — the homeowner's relief and satisfaction — as the primary hook
- Style: hybrid news-story/documentary feel with warmth
Action Items
- [ ] Dan LaCloche — Review Sarah Smith's Google review (search "Advanced Health and Safety" → Ctrl+F "Sarah")
- [ ] Dan LaCloche — Send tiered quote (shoot-only / shoot+edit / full-service) to Sebastian by early next week
- [ ] Dan LaCloche — Link similar past project (insulation/crawl space testimonial video) — upload to DLC Effect YouTube if not already there
- [ ] Sebastian Gant — Review quote and sample work; forward to Advanced Health & Safety client late next week