Didion Brand Video Assets

Didion has two existing brand videos hosted on their website that have been identified as source material for short-form vertical video ads in upcoming Meta campaigns.

Available Videos

Both videos were surfaced by Diana Henry during the ^[1] marketing blitz planning call as candidates for repurposing. Diana confirmed she is comfortable with clips being extracted from either video for ad use.

Intended Use

These videos are being repurposed to create short-form vertical video ads (10–15 seconds) for a new Meta recruitment campaign. The approach is to pull relevant clips rather than use the full videos, keeping ads quick and to the point.

If suitable clips cannot be extracted, the fallback is an animated carousel of static images with copy overlays — though this is considered a lesser option.

Format Guidance

• Orientation: Vertical (mobile-first)
• Length: 10–15 seconds
• Platform: Meta (Facebook/Instagram)
• Context: Recruitment marketing — ads should speak to job seekers

Status

• Diana has approved use of clips from both videos
• Asymmetric team (likely Gilbert on paid media) is responsible for identifying and editing the clips
• This creative work is a dependency for launching the new Meta blitz campaign

Related

• ^[2]
• ^[3]
• ^[4]