Asymmetric offers video production services to clients, combining professional on-site videography with AI-assisted post-production tools. The service is particularly well-suited to local businesses that benefit from location walkthroughs, testimonials, and brand introduction videos.
| Service Type | Client Price | Videographer Cost | Margin |
|---|---|---|---|
| Standard location video | $2,500/location | ~$2,000 | ~$500 |
| Extended/drone package | $4,000–$5,000 | varies | varies |
The standard package sends a professional videographer on-site to shoot footage, conduct interviews, and capture the location. Drone photography or longer productions command higher rates.
"We charge Crazy Lenny's 2,500 bucks. The videographer charges us 2,000. So we make 500 bucks a pop on a video." — Mark Hope
Walk the viewer through the physical space — entrance, common areas, rooms, outdoor areas. Especially valuable for businesses where the environment influences purchase decisions (e.g., assisted living facilities, fitness studios, restaurants).
Videographer visits the location, puts a client or customer in a comfortable setting with a good background, and asks guided questions. Questions can be scripted in advance and handed to the videographer. Works well for service businesses where social proof matters.
"Who we are, what we do" format. Can be animated/cartoon-style or talking-head with slides. Good for B2B clients or companies without a strong visual presence.
AI tools significantly reduce production time and improve output quality for talking-head and explainer formats:
This workflow allows a polished video to be produced from a self-recorded clip, AI-generated slides, and a scripted voiceover — with editing handled by the design team (Lucas is the primary video editor).
Video production is a natural upsell for local business clients, particularly those already on retainer for SEO or content. Strong candidates include:
When pitching video to a client:
- Lead with the specific use case (walkthrough, testimonial, explainer)
- Anchor to the $2,500/location price point for on-site shoots
- Offer AI-assisted explainer as a lower-cost alternative where on-site isn't needed
- Tie back to SEO or conversion value (e.g., video on location pages supports local rankings and builds trust)
A brief should be written for the design/video team specifying: which footage to use, where to place the speaker bubble, slide transition points, and any branding requirements.