Microsoft Clarity is deployed on the BluePoint ATM website to analyze user behavior through heatmaps and session recordings. The tool provides visibility into how visitors interact with pages — what they click, where they scroll, and where they drop off — informing future website optimization decisions.
Karly Oykhman (Asymmetric) demoed the platform for Mike Stebbins and Wade Zirkle during the [1] marketing sync. Both Mike and Wade have confirmed access to the platform.
| Signal | Definition |
|---|---|
| Rage Click | User clicks the same element multiple times — indicates they expect it to be interactive (a link or button) but it isn't responding as expected |
| Dead Click | User clicks something once expecting navigation, but nothing happens |
| Quick Back | User clicks to a new page and immediately returns — signals the destination didn't meet expectations |
| Excessive Scrolling | User scrolls a page for an unusually long time — may indicate difficulty finding information |
Note: Clarity's automated signal detection is not 100% accurate. Some "dead clicks" are false positives (e.g., decorative elements like carousel arrows being flagged as interactive). Session recordings should be reviewed to validate signals before acting on them.
Heatmaps visualize click density across any page by URL. They show which elements receive the most interaction over a selected time window (e.g., last 30 days).
Full playback of individual user sessions, including a narrated transcript of actions. Useful for diagnosing specific UX problems identified via heatmaps or behavioral signals. Visitor identity is not exposed.
From the heatmap review conducted during the demo, the top-clicked elements on the BluePoint ATM homepage were:
Additional observation: users clicking the "Go Cashless" CTA at a higher rate than "Explore Cash ATMs" — consistent with the site's goal of driving cashless prospects.
When conducting website optimization reviews, use Clarity in this order: