AHS (Asbestos Hazard Solutions / Madison Asbestos) previously had a Facebook Messenger chat widget embedded on their website — a bottom-right "Chat with us" popup that routed visitor messages directly to their Facebook Messenger inbox. This feature was lost during a website migration and has not been restored. Gina Richardson flagged its absence in the [1] October 2025 monthly marketing meeting and requested it be investigated and re-implemented.
The chat widget predates the current Asymmetric engagement and was in place on the old AHS website. When the site was rebuilt (estimated ~2 years prior to October 2025), the widget was not carried over. Gina noticed its absence because she stopped receiving messages through that channel.
The widget served a specific and recurring use case: prospective customers who were at work or otherwise unable to make a phone call during business hours could initiate contact via text-based chat. Usage was modest — estimated at a few contacts per month — but meaningful given the high job value in the asbestos remediation space.
"Especially during business hours, they'd be like, you know, I'm at work, can't call you, but I can type, kind of a deal."
— Gina Richardson, AHS
| Field | Detail |
|---|---|
| Current state | Missing from website — not implemented |
| Requested by | Gina Richardson (AHS) |
| Assigned to | Sebastian Gant (Asymmetric) |
| Priority | Medium |
| Next action | Research re-implementation options; propose solution to client |