AHS Lead Form Bug Investigation

Overview

During the ^[1] marketing review on 2026-02-24, Gina Richardson reported that a prospective lead from Argyle had called in to say they had submitted a form on the Madison Asbestos website — but their information never appeared in the CRM system. This raised concern that the issue may be a recurrence of a lead-capture bug that had occurred in December.

The matter was flagged for immediate investigation by Karly Oykhman, with Sebastian Gant responsible for forwarding the lead's details.

Incident Details

Suspected Root Cause

The December bug was referenced as a prior known issue. One hypothesis raised during the meeting was that the affected lead may have submitted via a newer page where the form was embedded directly, potentially bypassing the standard form-to-CRM pipeline. This warrants checking whether any recently launched pages (e.g., location pages in progress) have forms that are not properly wired to the CRM.

Investigation Steps

• [ ] Sebastian to forward Argyle lead contact details to Karly
• [ ] Karly to verify whether the form submission was received at the form handler level
• [ ] Check CRM integration for any recently added or modified pages with embedded forms
• [ ] Cross-reference with the December bug fix to confirm whether the same failure mode is present
• [ ] Report findings back to Gina Richardson

Key Contacts

Related Context

• The Madison Asbestos site currently has approximately 10 location pages in progress for Dane County towns. If any of these pages went live with embedded forms prior to full CRM integration testing, they may be the source of the failure.
• A similar bug occurred in December (prior incident; details not fully documented in this source).
• The site otherwise has a strong technical health profile: 99% Ahrefs health score and an A+ security rating — suggesting the issue is likely isolated to form/CRM wiring rather than a broader site problem.

Related Articles

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