American Extractions Website Launch

Website redesign and launch project for ^[1], covering homepage, products/services pages, technology page, and news page. As of the Oct 13 2025 sync, the site was cleared for launch by end of week pending a small set of final edits.

Status

Ready to launch — final content edits outstanding (tech section copy, homepage video, news page image). All structural and layout changes complete.

Page-by-Page Notes

Homepage

• Product category labels updated to: Gummies, Tinctures, Drink Mixes, Ingredient Powders (removed "ClearMix" as a category label; removed "bulk" from headers)
• Certifications section removed
• Homepage video placeholder in place — Caitlin and Mark to finalize video separately; may swap in a better static image if video isn't ready before launch
• Headline capitalization standardized to title case across all headings
• Partner section: subtitle removed, navigation arrows removed for a cleaner look

Products & Services

• Header image updated to a manufacturing-style photo (replacing the "robot lady" image)
• Product images cropped to landscape orientation
• CTA buttons changed from "Contact Us" to "Request More Information"
• Certifications block moved up within the section for better flow
• "Bulk" removed from headers; word retained in body copy for SEO value (appears as a search term in Google Search Console)
• Ingredient Powders page: "bulk ingredient powders" header updated to "Ingredient Powders"
• Organic ingredients icon updated — sparkle icon replaced with a standard leaf
• Take 9 (house brand) imagery removed from the Gummies page
• Gummies page: placeholder image left in place; real product photography needed (in-sugar tray shots or stick pack images when available)
• Tinctures page: potency icon changed to a strength-meter style; carrier oils copy corrected from "ACT" to MCT

Technology Page

• Feature icons condensed from 6 to 4
• Bottom three icons (fast-acting, potent, bioavailability) had significant overlap — decision made to consolidate:
• Keep True Nano as a primary call-out
• Keep Fast-Acting and Potent as separate icons (rewritten to avoid duplication)
• Remove "Maximize Potency" / "Better Bioavailability" as standalone items (these are benefits of Nano, not separate features)
• Caitlin to rewrite copy for the True Nano, fast-acting, and potent icons before developer implements
• Extra whitespace at bottom of section to be removed

About Us

• "Full-Service Expertise" header added to match homepage section label (with hyphen: "Full-Service Expertise")
• Certifications badge removed
• Sub-navigation links now highlight correctly on click

News Page

• Image updated — decision: use a close-cropped top-down shot of gummies in sugar trays (from existing photo library); swap for stick pack image once available
• Article CTA buttons changed to "Read More"
• Blog articles to be carried over from existing site

Contact Us

• No structural changes; reviewed and approved as-is

Outstanding Items Before Launch

Launch Plan

• Developer to complete all edits end-of-day Oct 13 or morning Oct 14
• Caitlin retains CMS login access on the same domain (new pages, inherited domain authority)
• Post-launch text changes can be made directly by Caitlin in the CMS
• Rage-click monitoring to be enabled post-launch via heatmap tool to catch UX issues

Related

• ^[2]
• ^[3] — to be revisited after American Extractions launch
• ^[4] — keyword strategy informed header copy decisions (e.g., retaining "bulk" in body copy)
• ^[5]