During the 2026-04-01 Asymmetric marketing sync, the team identified that two landing pages were needed to support the Asymmetric email campaigns (environmental and food & beverage segments) before the new Asymmetric website is complete. Rather than block the email launch on a full custom design, the team agreed on a temporary workaround: mimic an existing landing page layout to get functional pages live quickly, then revisit the design once the new site is built.
The email campaigns were built and ready in HubSpot, but required landing pages for lead capture (gated guide downloads). The design team was already overloaded with higher-priority Asymmetric assets (LinkedIn Ad graphics, formatted guides), making a full custom landing page build impractical before launch.
Use an existing landing page layout as a template. The design team was directed to duplicate and adapt an existing layout rather than design new pages from scratch.
Key framing from the call:
"We need to get this moving. Here's a layout we recommend mimicking for these layouts. We can update the pages once we have the new website built."
Landing pages were flagged as urgent and tied directly to the email campaign launch. They were grouped with the gated guides as co-dependencies: both need to be ready at the same time for the campaigns to go live.
Priority order for the design team:
1. LinkedIn Ad graphics (EOD Thursday)
2. Gated guides + landing pages (EOW)
3. Social media graphics (reassigned to Roy)
This is explicitly a temporary solution. The landing pages will be redesigned once the new Asymmetric website is complete. The workaround was chosen to avoid holding up two active campaigns while the broader site build is in progress.