Didion Homepage Hero Banner — Copy & Direction

Direction set during the ^[1] PLMA trade show prep call to update the homepage hero banner in support of the Korn Masa and Arepa Flour product launch.

Approved Direction

Visual

Use the tortilla image as the hero visual. Rationale from Diana Henry: tortilla sales are expected to outpace chip sales initially, making it the stronger choice for driving early conversions.

Copy

Rationale

• The headline provides a compelling, broad hook that works across product lines.
• The subhead uses industry-standard terminology ("masa," "arepa," "flower") to support SEO — these are the terms buyers and search engines expect to find.
• Diana noted that the "Culinary Collection" framing may or may not be a long-term brand direction (pending CEO confirmation), so it was intentionally excluded from the hero copy.

Design Notes

• The banner should be a single, full-width hero image (not a rotating carousel).
• Melissa will produce two design options based on the agreed copy for Diana to review.
• The existing placeholder on the Didion site is not representative of the final build; the finished banner will be a full-bleed hero.

Action Items

Related

• ^[2]
• ^[3]
• ^[4]