B2B website projects tend to be longer-running engagements requiring close coordination between design, development, and content teams. The Doodla B2B site serves as a reference case for managing scope, timelines, and handoffs on this type of project.
B2B sites often extend beyond initial estimates due to scope complexity. Developers should provide explicit timeline updates — communicated via Slack or ClickUp — so project leads can manage client expectations proactively. On the Doodla B2B project, the development lead (Isahaque) was asked to commit to a remaining timeline estimate of 4–5 days during the [1].
Landing pages associated with a B2B site should follow a clear handoff sequence:
1. Design team completes page layouts
2. Content/conversion reviewer (e.g., Ben) reviews positioning and CTA formatting
3. Developer implements and QAs
The Doodla Farms landing pages followed this pattern — design was completed and handed to Ben for content and conversion review before moving to implementation.
Related landing pages (e.g., Crazy Lenny's pages) should be queued to begin immediately after the primary B2B site work is complete, rather than running in parallel, to avoid context-switching and resource contention.
For B2B landing pages, asset collection (images, copy, brand materials) is a common upstream blocker. Tracking asset readiness explicitly in ClickUp helps prevent delays. On the Citrus America ZoomX landing page, assets were collected before build work began — a good model to follow.