During the October 2025 marketing sync, the Doudlah Farms team identified a need for a dedicated webpage on the Doudlah Farms Organics website to document and promote the construction of the new FarmWise processing facility. The page serves dual purposes: keeping existing customers and supporters engaged through transparent progress updates, and attracting other regional organic farmers who could use the facility's cleaning, packing, and white-label services.
Groundbreaking is expected at the end of October 2025, making this page time-sensitive.
The FarmWise name was coined by the project's grant writer. It stands for:
Farmers Assessing Resilient Markets through Wisconsin's Infrastructure for Sustainable Enterprises
The facility is not solely for Doudlah Farms' own production. It is designed to serve organic farmers across a four-state region — Wisconsin, Iowa, Illinois, and Minnesota — by providing:
Educating the public on what FarmWise means and who it benefits is a stated priority. As Lucy Doudlah noted: "We can't really afford to run this building just for ourselves."
What is FarmWise?
- Full acronym expansion
- Mission statement: serving regional organic farmers, not just Doudlah Farms
- Services offered: cleaning, packing, white-label
Facility Renderings & Schematics
- Exterior rendering (new version, marked "rendering")
- Interior schematic showing cleaning and processing layout
- Note: old placeholder images should be removed and replaced with current assets from Jen
Construction Progress Log
- Chronological updates with photos (targeting every 2–3 weeks)
- Milestone markers: groundbreaking, foundation, framing, completion
- Written narrative alongside each photo set
Why This Matters
- Transparency from field to consumer
- Supports the Tested Clean brand promise
- Benefits to regional farmers and the broader organic food supply chain
Call to Action (for other farmers/businesses)
- Invite inquiries from farms interested in using the facility
- Contact form or email link
Lucy emphasized that owning their own processing facility directly supports the Tested Clean brand promise. Currently, when beans are sent to third-party processors, there is inherent uncertainty about whether returned product is definitively theirs. The FarmWise facility eliminates that ambiguity and allows Doudlah Farms to make a stronger, verifiable field-to-consumer claim.
This transparency angle should be woven into the page copy without raising doubt about current practices — the framing should be forward-looking and positive.