Analysis of the Exterior Renovations website via the [1] surfaced two critical conversion issues: the /services/deck page is generating zero conversions, and slow mobile page speed on that page is likely the primary cause. These issues were identified during X-Ray onboarding in a [2].
/services/deckX-Ray flagged the deck services page as a high-traffic page with a 0% conversion rate. This was surfaced under the Conversion Levers category in the Opportunities feature — defined as high-traffic pages with low conversion rates.
/services/deckThis is notable given that deck services represent one of the core offerings Exterior Renovations should be distributing leads across, per their [3].
X-Ray's Conversion Levers analysis reported a mobile conversion score of 80 for the deck page, with slow loading identified as the likely driver of visitor drop-off.
"Speed killing conversion — services/deck has mobile conversion score of 80. Slow loading might be driving visitors away."
— X-Ray Opportunities output
Both conversion issues flagged for the deck/services pages traced back to mobile speed as the root cause.
/services/deck and related services pages.These issues were identified under the following X-Ray Opportunity types:
| Type | Finding |
|---|---|
| Conversion Lever | /services/deck — high traffic, zero conversions |
| Conversion Lever | Mobile speed score of 80 on deck page driving visitors away |