During the FinWellU pre-launch review, the Asymmetric and NLPWM teams agreed on a hybrid maintenance contract structure to handle the uneven, fluctuating demand expected over the first year of the FinWellU platform. The model combines a predictable flat monthly base with a variable per-page rate for new company portal builds, ensuring fair pricing for both sides regardless of how busy any given month turns out to be.
This structure was proposed in response to a recognized pattern: demand will be heavy in the first two months post-launch (existing clients migrating in), then lighter for several months, then heavy again when the platform rolls out more broadly through the GBA system.
| Component | Description |
|---|---|
| Flat monthly fee | Covers routine maintenance, edits, and a baseline level of ongoing work (e.g., content updates, bug fixes, minor layout changes) |
| Per-page rate | Applied on top of the flat fee for each new company portal page built as employer clients onboard |
The flat fee functions as a draw — it covers what normal monthly activity is expected to look like. When volume spikes (e.g., 50 new company portals in a month), the per-page rate kicks in for the overage. When volume is low, the client only pays the base.
"You could almost set up like a draw where this is your kind of flat number based upon what we think normal edits are going to be. And then if we add numbers, it's this per page type of thing."
— Peter Tourville, NLPWM
Standard flat-rate retainers don't work well when demand is highly variable and hard to forecast. A pure per-page model, on the other hand, creates uncertainty for the client and makes budgeting difficult. The hybrid model addresses both concerns:
This is particularly relevant for FinWellU because the number of company portals to be built is directly tied to employer client acquisition, which is expected to be uneven and hard to predict in year one.
The FinWellU platform is being built out in phases:
See [1] for the full launch and migration strategy.