A set of fixes and improvements identified during the [1] February 2026 marketing review. The remote start page has pricing errors, missing product photography, and SEO gaps that need to be addressed before the next campaign push.
The DC-3 and DC-X remote start models are displaying incorrect base prices on the Home Shop page. The page appears to be pre-selecting add-ons (e.g., a harness or remote kit at ~$100) before the customer makes any choices, inflating the displayed starting price.
"The DC-3 and DC-X pricing, I feel like is different than what I last changed it to. Should be $200 and $225... Is it like pre-selecting a $100 harness or $100 remote kit?" — Sam Flynn
The remote start product listings lack photos of the actual remote controls. Sam noted that the visual distinction between remote tiers (e.g., a small one-button fob vs. a large color-screen remote) is a meaningful selling point that isn't currently communicated on the page.
The remote start page is not fully optimized for search, and there are no cross-links between related pages on the site. Sam also flagged the need for a reminder mechanism to re-enable Google AdWords for remote start when the season begins.
Understanding the product lineup helps inform how the page should be structured:
| Product | Type | Notes |
|---|---|---|
| DC-3 | Brain only (a la carte) | Requires separate remote + harness selection |
| DC-X | Brain only (a la carte) | Requires separate remote + harness selection |
| iDataStart | All-in-one package | Brain + remote + harness bundled; better price than a la carte; good for vehicles without a T-harness |
The DC-3 and iDataStart are functionally similar — iDataStart is essentially a sister brand packaged for better value. The page structure should make these distinctions clear to customers without overwhelming them.