A commercial landing page is needed to complement the existing residential PPC landing page for [1]. The page will support both Meta and Google Ads campaigns targeting commercial prospects, and ensure leads are correctly segmented in [2].
The approach is to build a general commercial page first — mirroring the existing residential landing page structure — rather than creating separate pages per commercial sub-segment (commercial property, industrial/warehousing, safety compliance) at this stage.
As of the October 2025 marketing review, Meta ad sets were being restructured to split commercial and residential targeting. The existing residential landing page was already in place and feeding leads into Go High Level automation. The commercial side lacked a dedicated destination, meaning commercial ad traffic had no properly segmented landing page.
"I think start with a general commercial one… Are you able to make that maybe even just kind of almost a copy of the residential?" — Sebastian Gant, 2025-10-01 meeting
commercial as a hidden field) so the Go High Level automation conditional split routes the lead correctly to the Commercial Pipelineresidential is sufficient — the dropdown is not required where the page context makes the type unambiguouscommercial in Go High Level| Task | Owner | Notes |
|---|---|---|
| Build commercial landing page (mirror of residential) | Chris Østergaard | ClickUp task to be created by Sebastian |
| Send final URL of commercial page to Sebastian | Chris Østergaard | Required before Meta ad final URLs can be updated |
| Update Meta ad final URLs to point to commercial landing page | Sebastian Gant | Blocked on URL from Chris |
| Review all forms for commercial vs. residential distinction; add hidden fields where needed | Chris Østergaard | Ensure GHL automation routes correctly |