During the January 14, 2026 marketing review, Jeff flagged that website form submissions had dropped to near-zero for approximately two weeks. Sebastian committed to running diagnostic tests and sending test submissions to John and Jeff to confirm whether the forms were functioning correctly. The issue may be technical, seasonal, or both.
Status at time of meeting: Unresolved — investigation pending.
Related meeting: [1]
Client: [2]
The forms may have stopped delivering submissions due to a configuration or integration issue — e.g., a broken email notification, a plugin update breaking form behavior, or a server-side delivery problem. This is the highest-priority hypothesis to rule out first.
January is one of the slowest months for garage door service and installation. Reduced search volume and consumer intent naturally suppresses inbound lead flow. This is a contributing factor but does not fully explain a complete halt.
The site's ranking for "garage door repair Madison" sits at #6, limiting top-of-page organic traffic. Fewer visitors means fewer form opportunities. This is a structural issue being addressed separately via the [3].
| Step | Action | Owner |
|---|---|---|
| 1 | Submit test form entries from multiple devices/browsers | Sebastian |
| 2 | Confirm test submissions arrive in John/Jeff's inbox | Sebastian → John/Jeff |
| 3 | Check form plugin or integration for recent errors or updates | Sebastian |
| 4 | Verify notification email addresses are current and not bouncing | Sebastian |
| 5 | Review spam/junk folders on client side | John/Jeff |
Sebastian noted during the meeting: "You might see a test or two come across as we problem-solve those."
January is expected to be a low-volume period for this client. However, a complete cessation of form submissions — rather than a gradual decline — is a signal worth investigating technically before attributing the drop entirely to seasonality. A healthy baseline should still produce occasional submissions even in slow months.
Resolving the form issue is a prerequisite for accurately measuring the impact of other ongoing work:
"I'll double check. I'll make sure those forms are working... we don't want it to be quiet on that end."
— Sebastian Gant, January 14, 2026