The Quaritalia website is in active development, with a staging site expected to be ready for interactive review within 2–3 weeks of the October 2025 sync. The primary bottleneck is copy and project content; Asymmetric (Karly's team) has taken ownership of drafting all site copy to unblock development, while project-specific content must be sourced from the Italia team.
The site design mirrors the existing [1] website for consistency — same zigzag layout, same project page structure — reducing design decisions and keeping the two brands visually coherent.
| Section | Status | Notes |
|---|---|---|
| Homepage | Approved | Testimonial section pending content from Italia team |
| Contact Form & Location | Approved | — |
| Service Pages | Layout approved | Copy to be drafted by Asymmetric |
| Project Pages | Layout approved | Content must come from Federica/Italia team |
The homepage includes a testimonial block. Lincoln flagged a competitive sensitivity concern — displaying client names publicly could expose Quaritalia's customer base to competitors. Decision: proceed provisionally. Lincoln will consult Martin Foote to confirm whether testimonials are appropriate to publish. A screenshot of the section will be shared with the Italia team to illustrate the format (paragraph-length blurbs). Potential contributors: Martin Foote, Federica, Gigi, Fabrizio.
Decision: Asymmetric will draft all site copy (services, general pages) rather than waiting for the Italia team to provide it. The rationale is that a draft will prompt faster editorial feedback from Quaritalia than an open-ended content request.
"I think if you guys take a crack at these little blurbs, that might prompt an editorial response from Quarra Italia." — Lincoln Durham
Project pages are an exception. Project content (descriptions, bios, imagery) must come directly from the Italia team and cannot be drafted by Asymmetric.
The Italia team has begun uploading video and imagery to the shared Google Drive folder. As of the call, a meaningful volume of assets (including video) was already present.
An invoice from Quaritalia to Asymmetric remains unpaid. This is not a development blocker — work is continuing — but Lincoln committed to following up with the Italia team to get it processed.