A key copywriting decision made during the SBS website copy review: warranty language must distinguish between what SBS always provides versus what is optionally available at additional cost. This distinction protects SBS from overpromising while still surfacing manufacturer warranties as a selling point.
| Warranty Type | Language | Rationale |
|---|---|---|
| SPS (Seamless Building Systems) warranty | "provided" | Always included; a baseline commitment to workmanship |
| Manufacturer warranties | "available" | Optional; customer pays extra for this coverage |
"The SPS warranty is always provided. The manufacturer's warranties are available — if you want that extra, you know, you want that extra piece of mind."
— Brandon Aman, copy review call
The word "available" was specifically chosen because it accurately signals optionality without hiding the offering. It avoids the implication that manufacturer warranties are standard, while still surfacing them as a legitimate upsell.
Brandon flagged the risk explicitly: if the website says warranties are provided on repairs, a customer could cite that language in a dispute — even in cases where the repair was a stopgap on a badly deteriorated roof. The copy needs to be accurate enough to hold up to scrutiny from "that one person" who reads every word.
The "available" framing threads the needle: it's honest, it's a soft sell, and it covers the SEO value of mentioning manufacturer warranties without creating a blanket promise.