Seamless Warranty Messaging Update

Overview

During the January 28, 2026 website review, Seamless Building Systems (SBS WI) confirmed that the "50-year warranty" claim previously used in marketing materials and case studies is obsolete and should be removed from the new website entirely. The replacement language is a simplified "Material Warranty" label.

This decision affects case study pages, service pages, and any other location on the site where warranty terms are currently displayed.

The Problem

The "50-year warranty" claim appeared in at least one case study on the development site. Brandon (junior) confirmed during the call that GACO no longer offers a 50-year warranty, making the claim inaccurate.

"It's not a thing anymore... GACO's not saying 50-year warranty anymore."
— Brandon (junior), transcript ~34:47

Warranty Types: Background Context

There are two distinct warranty structures in commercial roofing:

The certifications Seamless holds (GACO, IKO/IAAP) are what qualify them to offer the more comprehensive material + labor warranty. However, unless a specific warranty is a meaningful differentiator or selling point, the client agreed it is better not to explain this complexity on the website.

"The only time it's worth explaining it is if it's extraordinary and you go, 'oh, that's really cool.' If not, then just say Material Warranty and just be done with it."
— Brandon Aman, transcript ~35:49

Decision

Replace all instances of "50-year warranty" (or any specific warranty duration) with the generic label "Material Warranty."

Rationale

• The 50-year claim is no longer accurate per GACO's current terms.
• Explaining the difference between material-only and material+labor warranties adds complexity without clear benefit to the reader.
• "Material Warranty" is accurate, defensible, and avoids over-promising.
• If a specific warranty becomes a genuine USP in the future, the language can be revisited at that time.

Implementation Notes

• Audit scope: Review all case study pages, service pages, and any homepage or sidebar copy for warranty language.
• Replacement text: Use "Material Warranty" as the label. No duration or additional explanation needed unless context demands it.
• GACO warranty details: Brandon Aman noted he would look up the current material warranty terms from GACO's website for internal reference. This does not need to appear on the site.
• "Get Directions" removal: Unrelated but decided in the same session — remove the "Get Directions" link from the contact page, as the listed address is a P.O. box, not a physical office.

Related

• ^[1] — Seamless Building Systems client overview
• ^[2] — Source meeting notes
• ^[3] — SEO keyword decisions from the same session
• ^[4] — Certifications and memberships page content decisions