The "Skaalen Community Finder" is an interactive questionnaire tool ("wizard") to be built into the Skaalen website. Its purpose is to guide prospects and family members through a series of questions about care needs and preferences, then route them to the appropriate care level and community. The framework was drafted by Asymmetric and is currently in internal review before development begins.
This tool is expected to serve as a meaningful website refresh — making the site more interactive and useful without requiring a full redesign.
Prospects visiting the Skaalen website often don't know which level of care they need or which community on campus is the right fit. A guided questionnaire reduces friction, helps prospects self-qualify, and routes inquiries to the correct contact person.
"This could be the item that refreshes the website and just makes it a little bit more 2026." — Melissa Cusumano
The wizard uses a branching logic model (internally called a "wizard" or "journey path") where answers to questions about care needs, memory, and preferences determine a recommended community.
| Category | Communities | Key Criteria |
|---|---|---|
| Independent | Skaalen Ridge, Venaval units | No ADL assistance needed; meals may be provided |
| Assisted Living | TBD | Needs help with Activities of Daily Living (ADLs); some memory issues acceptable |
| Memory Care | TBD | Significant memory support needs |
Note: Faith/Christian community preference does not determine placement — all Skaalen campus residents can access worship services and the chaplain regardless of community.
After completing the questionnaire, the tool surfaces a recommended community or care level along with relevant contact information. The goal is to route the right prospect to the right person without requiring a phone call first.
Melissa's team (Mark) will build the actual wizard implementation once the framework is approved. The team will test all branching paths before launch to verify correct routing.
Interactive care-level finders reduce prospect friction and improve lead quality. For senior living communities with multiple care tiers, a guided questionnaire helps prospects self-identify their needs before contacting staff — resulting in better-qualified inquiries and fewer misdirected calls. The key design challenge is accurate categorization of each community's actual service level (e.g., whether ADL assistance is provided), which must be validated by operations staff before launch.