Skaalen Open House Campaign — March 2026

Campaign materials and scheduling for Skaalen Retirement Services' March 2026 open house, covering email, social, print, and web touchpoints.

Overview

The open house campaign was finalized during the ^[1]. Materials had already been reviewed and approved by internal Skaalen stakeholders (Emma, Maggie, Jenny, Tammy) prior to the meeting. The campaign targets all active HubSpot contacts with email addresses, plus website visitors who may not follow Skaalen on social media.

The open house itself was scheduled for Sunday, March 19, 2026 (referenced in-meeting as the upcoming Sunday), with the campaign running across two send dates in the week prior.

Campaign Schedule

Channels & Materials

Email

• Platform: HubSpot
• Two sends: initial announcement (Mar 12) and follow-up reminder (Mar 18)
• Sent to all active contacts with email addresses
• Copy updated to read "Meet Our Therapy Team" (not "staff"; some therapists are new in-house, some are not)
• Headline: "Come see what's new at Skaalen communities and meet our therapy team"

Social Media

• Scheduled via HubSpot social tool
• Posts cloned and scheduled for both Mar 12 and Mar 18 at 10 a.m.
• Content mirrors email messaging

Print

• Newspaper ad: Sized for the Janesville Gazette (same spec as prior year — column width × ~5–6 line inches)
• Flyer (PDF): To be distributed locally via Dennis; quantity TBD
• Easels sourced internally (James) for on-site display

Website Banner

• To be created by Melissa Cusumano
• Purpose: reach visitors who don't follow Skaalen on Facebook/Instagram
• Replaces the idea of a dedicated open house landing page (deemed unnecessary given existing site structure)

Copy Notes

• "In-house staff" was revised to "therapy team" across all materials
• Featured areas highlighted in the flyer/email include the communities and the new in-house therapy program
• Print ad content was simpler/shorter than the email flyer; approved without further changes

Approval Status

All materials were circulated internally at Skaalen before the meeting. Feedback received from Emma, Maggie, Jenny, and Tammy — all approved. Karen had not yet responded, but the team decided to proceed.

Action Items (from meeting)

• Melissa: Create website banner for the open house
• Melissa: Send email campaign on Mar 12 and schedule follow-up for Mar 18
• Melissa: Schedule social posts for Mar 12 and Mar 18 (completed during meeting)
• Melissa: Update social copy to reflect "Meet Our Therapy Team" language

Related

• ^[2]
• ^[3]
• ^[4]
• ^[5]