During the November 2025 website strategy review, the Asymmetric team committed to adding an accessibility compliance plugin to the Cordwainer WordPress site. The plugin addresses legal compliance standards and improves usability for visitors with disabilities — a particularly relevant concern given Cordwainer's audience of older adults and their family members.
The accessibility plugin adds a persistent UI control (typically a small icon or button) that allows visitors to adjust display settings to their needs:
The control is non-intrusive and does not alter the site's default appearance for users who don't need it.
Cordwainer's visitor base skews older — adult children researching memory care for parents, and occasionally older adults themselves. Accessibility accommodations directly serve this audience. Additionally, ADA web compliance is an increasing legal consideration for healthcare-adjacent businesses.
The orange-dominant color scheme also has specific colorblindness implications (orange/green confusion), which the plugin's contrast modes can address without requiring a brand color change.
This item was discussed alongside a broader brand tone review. The existing orange-and-white palette was described as feeling "sterile" or "institutional." While a full palette refresh is under consideration (pending receipt of original brand assets from Pivot), the accessibility plugin is an independent, lower-effort improvement that can proceed immediately.