SEO Improvements & Backlink Strategy
Overview
As of the October 9 team stand-up, Yashwant Khare is actively working on a multi-pronged SEO improvement effort for Adawa Care (referenced in the transcript as "Adava Care" / "Adavapir"). Work spans technical SEO scoring, keyword recovery, and off-page backlink building.
Current Work in Progress
SEO Score Improvements
Yashwant has begun improving SEO scores for Adawa Care, addressing existing on-page and technical issues flagged in the audit.
Keyword Recovery
One-pin (keyword) suggestions have been prepared for dropped and lost keywords — targeting terms that previously ranked but have since declined. Sebastian Gant reviewed and approved these suggestions during the stand-up, clearing the way to move forward.
Backlink Creation
Backlink building has been initiated alongside the keyword recovery effort. No blockers were reported on this front.
Metadata
Raphael is working on metadata updates for Adawa Care in parallel.
GBP Posts
Mylene Tingson is handling Google Business Profile (GBP) posts for Adawa Care as part of the broader local SEO push.
Key Decisions
- Sebastian approved Yashwant's keyword suggestions during the stand-up — work can proceed immediately.
- Backlink creation and keyword targeting are running concurrently rather than sequentially.
Action Items
| Owner | Task | Status |
|---|---|---|
| Yashwant Khare | Continue SEO score improvements | In progress |
| Yashwant Khare | Execute keyword suggestions for dropped/lost keywords | Approved, in progress |
| Yashwant Khare | Build backlinks for Adawa Care | In progress |
| Raphael Mangadap | Update metadata for Adawa Care | In progress |
| Mylene Tingson | Create and publish GBP posts | In progress |
Related
- [1]
- [2]